When need is inventive, the COVID-19 pandemic has spawned a number of innovative leaps in the clinical trial industry. From the increasing adoption of technology to the adoption of decentralized clinical trials (DCTs), practitioners scaled up their performance across the board to ultimately create safe and effective vaccines at warp speed.
In North Carolina, for example, the team at the Duke Clinical Research Institute (DCRI) developed the HERO program, a registry created at the start of the COVID-19 epidemic. It invited health care workers to join a researchable registry to help fight the pandemic by sharing information on what it was like to work and live during the pandemic. By June 2021, they had enrolled more than 35,000 healthcare workers and those who support them, including family members and friends.
“We used existing relationships to meet people [clinical trial] Champions, ”says Patty McAdams, communications project manager at DCRI. McAdams and others will share key metrics and key insights during an ACRP webinar on July 14th to help attendees increase their own recruiting efforts.
The HERO team effectively deployed rapid registration to the registry, fueled by strategic communications and other tools, including developing and packaging more than a dozen targeted promotional materials and campaigns into an online toolkit to be shared with stakeholders .
Free for ACRP members – Let’s talk about patient recruitment: strategies, tools, communication
Attend this free ACRP webinar on July 14th with McAdams and colleagues Jennifer Cook and Lauren Sutton. Go away with some new tips and tricks to implement as part of your recruiting strategy.
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The team also produced more than 20 pieces of content, including press releases, blog posts and videos, which resulted in more than 190 media mentions from channels across the country, which took two and a half months to registering more than 15,000 people from all 50 states. In March 2021, she also held a town hall to expand the program.
“People like to share stories and [the town hall helped] we better understand what she’s thinking “regarding health care challenges and hot topics that will influence future research,” says McAdams.
Author: Michael Causey