While the use of remote software was booming during the pandemic, certain workflows were prioritized for specialized tool sets while other team members left their productivity bit by bit. People who design the copy, guide users, and encapsulate company news have been especially forgotten at times, say the founders of Ditto, a young startup software focused on finding a “single source of truth” for the copy.
The startup was from Y Combinator in the winter of 2020 (we picked it as one of our favorites from the class). , Twenty-two VC, Holly Liu and Scott Tong, among others.
While copy workflows are often very chaotic in terms of design and implementation, even the best organized teams are often scoured by meandering email threads, screenshot dumps, and loose DMs with different teams. The founders of Ditto hope their software will give copy teams the home they deserve to keep everything organized and synced across projects and applications to ensure the language is actually ready and ready to ship when the time comes.
The company’s founders, Jessica Ouyang and Jolena Ma, were roommates at Stanford who saw an ongoing opportunity to build a toolset that prioritized copies as their own industry.
“It’s so easy to associate text with the place where it lives, as if it were viewed as part of the design, that a lot of writers have to manage it in tool sets for design, or you can already have it as part of development look for the writers to end up having to go into the code base and figure out how to code or manage JSON even though they’re content designers, ”Ouyang tells Biomedarticles.
Ditto was designed for Figma from the start, so users can easily export blocks of text from designs in the app and revise them in the Ditto web app to post updates without having to search through the designs themselves. The founders say they are currently working on developing integrations for Sketch and Adobe XD. In the Ditto web app, users can access change logs and update the status of certain pieces of text within a project so that approvals are always secure.
“We find that there are many more opportunities to integrate in all the places that are copied,” says Ma. “We hope to do a lot more with our developer integrations and just integrate with all the places that copying lives, in places like A / B testing, internationalization, localization, and other workflows.”
The copy development has many stakeholders and the team tried to experiment with pricing tiers that take this into account. At the moment they split users into Editors and Commentators You pay $ 15 or $ 10 per month (annual price) for the startup’s team plan. Ditto offers a free tier for teams of two as well as pricing for larger corporate customers.