Automattic expands its online writing platform offering with the acquisition of Day One, a popular journaling app for Mac and Apple mobile devices. The app has been downloaded more than 15 million times via the Mac and iTunes App Store since its launch in March 2011, and provides users with a private place to share their thoughts. Since then, it has been recognized with the App Store Editor’s Choice, App of the Year, and the Apple Design Award, and has been praised by various reviewers.
The terms of the contract were not immediately available. The companies were asked to comment.
The addition represents an interesting addition to Automattic’s now-growing collection of online writing tools, which now includes the blogging platforms WordPress.com and Tumblr – the latter starting in 2019, when Automattic turned off the aging social blogging network for a fraction of parent company Verizon took away its previous purchase price of $ 1 billion. (Verizon also owns Biomedarticles … for now.)
Unlike WordPress and Tumblr, which tend to focus on publishing for a public audience, Day One’s focus was on privacy. The app offers end-to-end encryption for all your diary entries, which can include text, media and even audio recordings. It also offers advanced features like automatic backups, automatic import of Instagram posts, voice transcriptions, templates, rich text formatting, location history and optional printed books, as well as integrations with other platforms like Spotify, YouTube, Facebook, Twitter and more.
With its addition to Automattic, Day One enables users to publish selected journal entries on WordPress.com and Tumblr and soon also import content from both platforms back into Day One. The app can also make sense for existing Tumblr users to sync their private entries with a more protected and secured writing tool – instead of accidentally posting them to their main blog.
Automattic announced in an announcement that Paul Mayne, CEO of Day One, will continue to lead the development of Day One after the acquisition. The team is also retained.
Meanwhile, in a blog post Mayne hints at why he sold the app, noting that the Deal Day One gives access to the same technological, financial, and security benefits that WordPress.com and Tumblr support.
“This is incredibly exciting news. For the last 10 years since starting Day One, I’ve not only worked to create the best digital journaling experience in the world, but one that will last, ”Mayne says. “By joining Automattic, I am more confident than ever that Day One will be preserved and longevity,” he adds.
Mayne also noted that there are currently no plans to change Day One’s private nature, but the app would integrate with other Automattic products in the future while holding its own through a subscription model.